Leveraging Facebook’s New Reactions

Last week, Facebook officially unveiled its new amplified ‘Like’ button and while it was big news to the public, the social media giant had been testing their new powered-up emojis in Ireland and Spain before launching them globally. Now, Facebook users can add emotion to their ‘Likes’ which provides brands and the advertising and marketing community with additional data points to help shape future content and campaign results thanks to the enhanced reporting Facebook will provide to marketers.

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