Our management team brings clients over a century of combined and diversified management expertise and leadership. Every day, we strategize to help our clients grow, and guide our team to success and the achievement of results. We look forward to the opportunity of helping your organization gain more value by capitalizing on the strength of what a powerful advertising, marketing, public relations, web, online, digital or media program can do for you. We’d love to show you why we’re different, discuss our wealth of expertise, listen to your goals, and determine how we can help your organization get to the next level.

Founder/CEO – Deborah Penta

Deborah Penta is the founder and CEO of PENTA Communications, Inc. For over 30 years, she has worked with CEOs, presidents and senior level management teams at client companies to help shape strategic and effective marketing, advertising and public relations programs. Her experience in both international and domestic markets offers a multi-faceted approach to formulating effective marketing solutions.

Ms. Penta serves as the firm’s lead strategist on client programs and initiatives. She is recognized as a top nationwide expert in marketing, advertising, public relations, and strategy, and leads the firm’s team of professionals in a myriad of marketing, advertising, public relations, online, digital, web development, and interactive media disciplines.

She is a regularly featured speaker on marketing, advertising, public relations, growth strategy, leadership, entrepreneurship, and branding at various national conferences. She hosts a television show entitled Top Growth, has been featured in business journals, and is a regular guest on radio and television. In addition, she has guest hosted radio and television shows on marketing and leadership and has authored numerous published articles and columns on marketing and leadership. She is currently authoring a compelling business book scheduled to debut in October of 2016.

Over the years, she has developed hundreds of integrated strategies that have resulted in substantial positive growth for clients in a myriad of industries. She is committed to proving ongoing industry education relative to cutting-edge topics in her field as a speaker and panelist. She serves as a mentor in her field and has provided assistance to many newcomers to her industry. She is dedicated to the future growth of her industry and to helping clients emerge at the forefront of theirs by advancing the promotion of their brands and by developing sustainable marketing programs and strategic plans.

Community Leadership

Community/Professional Awards

  • Outstanding Board Service Recognition, WCAC 50th Anniversary 2015
  • Recipient of the Prestigious Silver Hammer Award for Historic Preservation 2014
  • Awarded the Key to the City of Worcester, Massachusetts 2014
  • Chairman’s Award, Corridor Nine Chamber of Commerce 2014
  • Katherine Forbes Erskine Award Recipient 2013
  • Action Heroes Award, Worcester Community Action Council 2012
  • President’s Award, Auburn VNA 2011
  • WBJ Inaugural Woman in Business Award, WBJ 2009
  • Philanthropist of the Year Award 2009
  • President’s Award, Corridor Nine Chamber of Commerce 2008
  • Board Hero, Worcester Community Action Council 2006
  • Eli-Whitney Award, Corridor Nine Chamber of Commerce 2005
  • Woman of Distinction Award 2002
  • Americanism Award 1984
  • Award for Creative Excellence 1985
  • Excellence in Broadcast Scriptwriting Award 1985
  • Paul Harris Fellow, Rotary Foundation / Rotary International
  • United States Olympic Committee

Director of Client Services – Susan Murdock

Susan Murdock is the Director of Client Services at PENTA Communications, Inc. With over 30 years of client management experience, she works with both the firm’s diversified clients and our internal creative and marketing teams to help drive client-focused initiatives. Her management objectives ensure that all programs are fluent and managed cohesively. Susan oversees the marketing team to ensure flow and continuity, making sure that we are meeting, and most often exceeding, expectations. She works closely with our CEO, our Director of Operations and all members of the PENTA team, helping our people achieve extraordinary results for clients, making sure that our firm is keeping true to its values and brand promise of delivering world-class professional services. Susan is committed to PENTA’s continued success in the marketplace and to the growth and development of all its client companies.

Community Leadership

  • Member, PENTA Communications Community Relations Committee

Director of Operations – Lydia Goldblatt

Lydia Goldblatt is the Director of Operations at PENTA Communications, Inc. She brings over 30 years of success in management, customer relations, marketing, and operational experience to our firm and its clients. Her diverse background includes high level positions in both the public and private sectors including Deputy State Director and Director of Constituent Services for United States Senator Scott Brown, Chairman of the Civil Service Commission for Massachusetts Governor Mitt Romney, Director of External Relations for Massachusetts Governor Mitt Romney, and numerous leadership positions in privately owned Massachusetts companies over the span of 20 years.

In her role at PENTA, Lydia oversees day-to-day operations, manages procurement, finance, facilities/building management, human resources, and vendor relations. Along with her extensive management expertise, she also brings a wealth of expertise in government and community relations, public relations, community outreach, marketing, employee relations, policy analysis, legislative relations, community development, and communications to our corporation and its clients.

Community Leadership

  • Committee Member Good Scouts Awards, Boy Scouts Council
  • Former Chairman of the Westborough Board of Selectman
  • Former Member of the Westborough Board of Selectmen
  • Former Chairman of the Westborough Finance Committee
  • Former Member of the Westborough Finance Committee
  • Former Chairman of the Westborough School Committee
  • Former Member of the Westborough School Committee
  • Established Lydia Goldblatt Scholarship at the Westborough High School
  • Member, PENTA Communications Community Relations Committee
  • Former Member of the Fork it Over Committee, Girl Scouts of Central Massachusetts

Community/Professional Awards

  • Recipient of the Good Scout Award, Boy Scouts of America Knox Trail
  • Paul Harris Fellow, Rotary Foundation / Rotary International
  • Honorary Chairman, American Heart Association
  • Appointed Member of the Deputy Sherriff’s Association